Brand-Mockup: Primos Bar and Grill
Introducing my brand mockup for Primos, a vibrant bar and grill restaurant infused with the essence of my Peruvian heritage. Inspired by cherished memories spent with my primos, or cousins, I aim to fill a cultural void in Houston by offering a welcoming space for the Latino community. Through this venture, I aspire to celebrate and share the richness of Peruvian culture while creating memorable experiences for all who walk through our doors.
Main Logo / Banner
Here's the primary logo for Primos. Drawing from the Peruvian flag, I've selected red and white as the color scheme, with a darker red shade for a balanced visual impact. The cursive typeface lends an authentic touch, echoing the warmth and hospitality of our Peruvian heritage.
Simplified Logo
I've simplified the logo to ensure versatility across various applications such as uniforms, letters, digital apps, and more. This streamlined version maintains the essence of the brand while optimizing legibility and adaptability.
Sketches
I began the logo development process by selecting the dark red shade from my markers, aiming to capture the essence of Peruvian culture. Experimenting with different color schemes, I explored various themes to evoke the desired atmosphere for Primos.
Designs
I've digitized the sketches using Adobe Illustrator, refining the details and enhancing the authenticity of the P in Primos by stretching it for added height and character. This process ensures a polished, professional rendition of the logo while preserving its original charm
Food Menu
Drink Menu
This is the food and drink menu for Primos, designed with two sides to maximize space and showcase our offerings effectively. To enhance distinction, I inverted the colors, making menu items stand out prominently. Drawing inspiration from Peruvian cuisine, I curated a selection of bite-sized menu items tailored for a bar setting, ensuring a delightful culinary experience rooted in our cultural heritage.